We need your help asking Congress to maintain adequate funding for the U.S. Census Bureau for 2020 decennial Census preparations and American Community Survey, to maintain the quality data our members have come to rely upon.

Census data is the only source of objective, consistent, and comprehensive data about the nation’s demographic, social and economic characteristics down to the neighborhood-level. This data is vital for the effective and efficient management of limited resources in the private sector and is the driving force behind every retail real estate development in the U.S.

Before any project breaks ground, our members conduct extensive market analyses to determine, among other things: where to build, what to build, and when to build. Uses for the data include sales forecasting, trade area delineation, target marketing and supply chain management. In the public sector, state and local economic development officials rely on Census data as a means of marketing their regions to the private sector for business attraction, retention and expansion purposes.

With every other survey in the U.S. built on the population totals from the decennial count – including the American Community Survey and the Economic Census – the severe trickle-down impact of an inaccurate 2020 Census would last for an entire decade. The Census Bureau must have an uninterrupted funding ramp-up, from final preparations this year through peak operations in 2020, to help ensure a successful count.

For more information about this issue please contact:

Jennifer Platt, ICSC Vice President, Federal Operations


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