Enter Your Information To Tell Estee Lauder to Stop the Betrayal!


On the 25th anniversary of the pink ribbon, we’re angry. Angry that there’s so little to show for 25 years of pink ribbon awareness and billions spent on pink ribbon products.

Tell global cosmetics giant and pink ribbon pioneer, The Estée Lauder Companies, to stop the betrayal and be honest that:

  1. Empty awareness and publicity stunts are a distraction and cannot “create a breast cancer-free world.”
  2. No amount of positive thinking will prevent women from being diagnosed with or dying from breast cancer.
  3. The chemicals in their products may increase the risk of breast cancer and might even interfere with treatment. Tell them to clean up their products and stop pinkwashing! 

This isn’t a time for celebration. It’s a time for anger.
It's time for action.

To Send Your Email To Estée Lauder, Enter Your Information. 

*Live outside the U.S. and want to take action? Click HERE!*

Want to know more about our Knot Our Pink Ribbon campaign? Click here

Enter your information to email Executive Chairman, William P. Lauder, and President/CEO, Fabrizio Freda


Thank you so much for resisting the exploitation of breast cancer and pinkwashing.

Help build a movement and keep the pressure on Estée Lauder to stop the betrayal!

Spread the word about the campaign to your community in person and on Facebook and Twitter. You can use the hashtags #KnotOurPinkRibbon and #PinkRibbon25. Estée Lauder is using the latter to celebrate 25 years of pink ribbon awareness—we’re using it to tell the real story of breast cancer.

To learn more about the campaign and download educational resources for your community, visit our website.